Many thinks its the starting point, but its the midpoint. One of the reasons why some brands refresh to say 'No - this shouldn't be our logo'
Achieving a well designed logo requires really hard work and being up to date with the latest trends in design.
It's probably the best way of establishing brand identity, making an impact on customers and ensuring that they'll remember your site and come back for a second visit. Most logos communicate ideas, for instance the kind of quality services a company can provide for its customers.
For great ideas and concept, there's a way its done. A logo is not about you. Hear what others say about it.
Source: Larry Dew www.larrydew.com
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