In today’s business arena, competition is on high rise, the need of making your business available to all of your potential customers is clearer than ever.
If somewhere out there, you have someone interested in your service but they’re unable to reach it, you have probably lost that customer for good.So how do you get to all those customers, interact with them and build meaningful relations?
Mobile is certainly one of the answers, as consumers around the world increasingly turn to mobile in their desire to constantly be in the loop. And messaging is a favourite option among businesses, whether used for notifications, engagement, adverts, or loyalty programs.
If you do choose to expand your reach via mobile, you have a couple of options in doing so. There is the possibility of directly connecting to all mobile network operators in the country, and using their reach for building meaningful communication with your own intending clients.
This may be a lengthy procedure but you can be sure that the connection will be of high quality.
The downside of this option is that messaging is a small portion of the operators’ revenue, which at times results in inadequate support and lack of tailor made messaging solutions. For that reason, it is likely you will not get specific tools, products and analytics.
The second option, very widely used, is to connect to providers that offer cheap grey routes. These routes lack in features, frequently disrupt and at times just don’t deliver. Presuming that the quality of your brand communication reflects the quality of the brand itself – it is on you to estimate on how much you value your brand.
The third option is to lay your trust into the hands of someone whose core business is enterprise mobile messaging. Someone who cherishes strong relationships with operators around the world, offershigh quality routes in over 190 countries and provides 24/7 support, as well as an array of enterprise-specific tools and options. Someone who takes a moment to listen to your story, counsel you and tailor its solutions to match your business goals.
Friday 28 March 2014
Sunday 23 March 2014
Tactics for building Client Number Database.
Do you want to reach all of your customers, regardless of what type of phone they have, or whether they are connected to the Internet or not? SMS, one of the hottest marketing channels today, is your obvious choice!
With opt-ins existing to protect customers from unwanted marketing messages, your next step is building a client number database to easily reach and engage your targeted customers by sending them invites to events or contests, promotion alerts, as well as gather feedback.
On-site signup: If you're hosting a special event, lecture, trade show, or conference, you can gain subscribers by signing them up on-site. Simply ask attendees, customers or gueststo fill out a document with their contact information, or to text in a keyword to a special shortcode number and start receiving special offers, contests or alerts. This is the most common way of how retailers are obtaining opt-ins and building their database.
Convert web traffic: By having an opt-in widget on your website, or taking the client’s phone number when they create an account and allowing them to opt in online, you are one step closer to your target audience. When clients give their number online, a double opt-in is necessary: send them a welcome message and allow them to reply with a keyword such as YES in order to officially subscribe to your brand updates.
Social media: The traditional text message and the plethora of social networks are friends, not enemies - they might as well make it official on Facebook. Share your text message program across your social media platforms and convert social media traffic into SMS opt-ins.
Radio: Video did not really kill the radio star, it’s just that now there are more options. Engaging the radio audience with keywords is a very effective way of getting all listeners, regardless of age or social media presence, to actively participate. Since radio stations tend to be hyper-local, polls with keywords can give show hosts real time data to work with on current local news, events or deals for local brands. Once a user has texted in, you can prompt them to opt in if they would like to receive regular alerts.
Outdoor advertising: Billboards have not disappeared. They remain an advertising staple, especially at outdoor events or in shopping malls. Adding a keyword and number to the displays allows the brand to go past the initial impression and achieve an on-going communication. Think of a music festival with thousands of people; having them opt in is a marketing strategy, but also a way to manage the crowd with information updates and drive traffic to slower areas with promotions.
Product placement: Make that chocolate bar, lipstick or bottle of beer not just a purchase but another means of engagement. Adding a number and keyword inviting people to subscribe to products or even on a store window is a passive but powerful call-to-action. Whether it’s an innovative one-time campaign or subscribing to regular updates, this is an easy way to create more interaction with consumers.
Our campaign Manager can help you create contests, send out broadcasts, run polls, and incentivise with coupons, all from one easy to use platform. Import already existing contacts that have signed up in-store, or watch as your subscriber list naturally grows through our analytics section.
With opt-ins existing to protect customers from unwanted marketing messages, your next step is building a client number database to easily reach and engage your targeted customers by sending them invites to events or contests, promotion alerts, as well as gather feedback.
On-site signup: If you're hosting a special event, lecture, trade show, or conference, you can gain subscribers by signing them up on-site. Simply ask attendees, customers or gueststo fill out a document with their contact information, or to text in a keyword to a special shortcode number and start receiving special offers, contests or alerts. This is the most common way of how retailers are obtaining opt-ins and building their database.
Convert web traffic: By having an opt-in widget on your website, or taking the client’s phone number when they create an account and allowing them to opt in online, you are one step closer to your target audience. When clients give their number online, a double opt-in is necessary: send them a welcome message and allow them to reply with a keyword such as YES in order to officially subscribe to your brand updates.
Social media: The traditional text message and the plethora of social networks are friends, not enemies - they might as well make it official on Facebook. Share your text message program across your social media platforms and convert social media traffic into SMS opt-ins.
Radio: Video did not really kill the radio star, it’s just that now there are more options. Engaging the radio audience with keywords is a very effective way of getting all listeners, regardless of age or social media presence, to actively participate. Since radio stations tend to be hyper-local, polls with keywords can give show hosts real time data to work with on current local news, events or deals for local brands. Once a user has texted in, you can prompt them to opt in if they would like to receive regular alerts.
Outdoor advertising: Billboards have not disappeared. They remain an advertising staple, especially at outdoor events or in shopping malls. Adding a keyword and number to the displays allows the brand to go past the initial impression and achieve an on-going communication. Think of a music festival with thousands of people; having them opt in is a marketing strategy, but also a way to manage the crowd with information updates and drive traffic to slower areas with promotions.
Product placement: Make that chocolate bar, lipstick or bottle of beer not just a purchase but another means of engagement. Adding a number and keyword inviting people to subscribe to products or even on a store window is a passive but powerful call-to-action. Whether it’s an innovative one-time campaign or subscribing to regular updates, this is an easy way to create more interaction with consumers.
Our campaign Manager can help you create contests, send out broadcasts, run polls, and incentivise with coupons, all from one easy to use platform. Import already existing contacts that have signed up in-store, or watch as your subscriber list naturally grows through our analytics section.
Wednesday 19 March 2014
A complete messaging solution!
Yes! Avalon's SMS application centre offers you a complete messaging solution.
You get to deliver SMS messages to over 190 countries over an easy to use web interface to more than 3000 mobile networks accross the globe. Our application centre is a collection of messaging applications with rich reselling and customisation options, detailed reporting and statistics.
You need a high volume SMS campaign? A quick notice for 50 recipients? You want to set delivery speed and restrict sending time? Manage large number of recipients within a file or application?
With our apps, you can send personalised messages, save specific attributes with your message and do so much more. The suite supports 2-Way messaging, USSD-based notifications, number validity check and self-service for registering alphanumeric senders.
Complete messaging suite: Inbox, outbox, messaging logs, drafts, detailed reports and statistics, file upload.
Robust contacts management: Address book, contact groups, import and export of contacts from files.
Reselling options: Easy interface customisation, powerful subaccounts management.
Change it and resell it!
White-label the entire application centre to match your brand. Use your own colours, logo and language. Use your own URL domain to access it at no cost! You do not have a URL? Dont worry, at an affordable price, we can create one for you. You get your clients and create subaccounts for them. Edit prices and set routes. Choose which applications your clients will see. Manage your revenue independently, with complete billing autonomy.
Subsidiaries solution
If you have subsidiaries, you can easily organise messaging activities over one main account and any number of subaccounts. Each subaccount uses the applications independently, with the main account determining rules, roles and capabilities to be used by your clients.
Contact us to learn about how to start your BulkSMS reseller business.
You get to deliver SMS messages to over 190 countries over an easy to use web interface to more than 3000 mobile networks accross the globe. Our application centre is a collection of messaging applications with rich reselling and customisation options, detailed reporting and statistics.
You need a high volume SMS campaign? A quick notice for 50 recipients? You want to set delivery speed and restrict sending time? Manage large number of recipients within a file or application?
With our apps, you can send personalised messages, save specific attributes with your message and do so much more. The suite supports 2-Way messaging, USSD-based notifications, number validity check and self-service for registering alphanumeric senders.
Complete messaging suite: Inbox, outbox, messaging logs, drafts, detailed reports and statistics, file upload.
Robust contacts management: Address book, contact groups, import and export of contacts from files.
Reselling options: Easy interface customisation, powerful subaccounts management.
Change it and resell it!
White-label the entire application centre to match your brand. Use your own colours, logo and language. Use your own URL domain to access it at no cost! You do not have a URL? Dont worry, at an affordable price, we can create one for you. You get your clients and create subaccounts for them. Edit prices and set routes. Choose which applications your clients will see. Manage your revenue independently, with complete billing autonomy.
Subsidiaries solution
If you have subsidiaries, you can easily organise messaging activities over one main account and any number of subaccounts. Each subaccount uses the applications independently, with the main account determining rules, roles and capabilities to be used by your clients.
Contact us to learn about how to start your BulkSMS reseller business.
Sunday 16 March 2014
Bulk SMS messsging is highly relevant in communications & marketing worldwide.
The latest figures brought by the Chetan Sharma study show the first ever decline of SMS traffic in the U.S. As could have been expected, the chorus of critics was quick and loud to, once again, declare SMS dead and OTT apps the winners. As usual, the truth is far more different.
SMS is at its core – a ubiquitous, robust and reliable communication channel with an unprecedented reach.
Smartphones have changed the telecoms world and OTT have indeed had an impact on P2P SMS, with profitability and volumes dropping in developed markets with high mobile data penetration. But this story isn't about that: it's about the ways SMS can be used that make it relevant despite these serious contenders for the crown.
A2P messaging volumes have been in a steady increase for years and will continue to grow as operators seek ways to offset losses and as marketers and businesses seek efficient, cost-effective and wide-reaching communication channels.
Just because volumes are falling doesn't mean people are texting less – there's just a growing share of smartphones and that shows in the figures. People love to text, get and receive messages and that makes SMS an indispensable tool in consumer communication.
Studies show that over 95% of received SMS are read within 6 seconds and consumers prefer this type of communication as compared with e-mail marketing. This offers huge opportunities for marketers, brands and consumers, as well as mobile operators.
Avalon NG's SMS services offer a solution for any business, any size and any sector, from basic web applications for low requirements, to advanced messaging gateways with database integration options. What they all share is high quality connectivity and global coverage, with 24/7 support and a dedicated account manager. Contact us today and find out more!
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